Tag: business directory

The Value of Directory Submission Services

Online business directories used to be a good way to find items of interest on the Internet. But since the search engines became highly efficient, online directories have not been needed for general searching.  Search engines are the starting point for most users of the World Wide Web and directories are out of favour.

There are online services that will submit your website listing to hundreds or even thousands of online directories and they make it sound as if it’s the best way to get your website noticed.  But search engines pay little attention to directories and few people use them and directories don’t feature much in recommended search engine optimisation for your website, so the value is questionable.

Free and Paid Listings

While most online directories all offer a free listing option, they will try to upsell you to a paid option – this is generally a range packages available for a monthly fee. For example $25 might get you a listing with a logo and a website link, whereas $50 might guarantee you an entry in the top half of their search results page.

A free, basic listing can be useful just for the sake of another return link to your website, but it’s difficult to justify paying for an entry unless it’s a niche directory that is still much used by people searching in that niche.  This true for some trade directories that list for example architects or plumbers.

If your entry in a business directory is to your profile on the directory then this is unlikely to help your position in the main search engines as only the secondary link is to your website.

A paid listing will give you more visibility on the directory but probably be no better for the main search engines.

Maybe you know good reasons why business directory listings are worth paying for?

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The Business Directory Scam

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At the radio station, we keep getting emails from Touch Local Business Directory company telling us that our profile is out of date or needs to be updated  or asking us to confirm our details.

We didn’t ever sign up for the directory and presumably the information they have was purchased somewhere.  They created the profile for our business then email us about updating it.

This is not a scam in the sense of committing fraud but it is a sneaky Marketing ploy.

We don’t really want such a profile listing and certainly won’t be updating it even though it has out of date information.

Their email could have been honest and said ‘We have created a basic profile for your company – would you like to take ownership of it” but they didn’t say that.

Marketing wins out.

Don’t be deceived into thinking you have to own any profiles on your business. Only do so if you want to and it’s worth the time and potentially the cost.