Author: comptroller

Paid To Market Videos

Having a video clip go viral can be advantageous to any video producer, including to scammers.

To try to make this happen you can employ people to market your video and hopefully get lots and lots of people to view it.

That can be done in an open honest way – telling people what it’s about so they can make an informed choice on whether to watch it or not.

Or can be done dishonestly.

The radio station, along with many other businesses get numerous emails offering to pay if we include other people’s video clips (usually YouTube clips) on our website.

“I need someone to market these videos to reach a lot of views and engagement”.

“Our budget is $1000”.

That may sound reasonable but the whole thing is just a scam.

The message sender doesn’t want to pay for anything – just to get you and millions of others to view their videos as they get paid each time someone does watch.

The emails usually contain a list of videos and the exhortation that you should watch them to see which best fit your website.

Do not view whatever they are – it’s a simple trick.

Anyone who genuinely wanted to pay you for showing their videos would know who they are talking to, not sending emails to ‘undisclosed recipients’ and would have checked if your website already contain 3rd party videos and would describe the videos.

If you have any experiences with these scams do let me know, by email.

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Regrow a Full Head of Hair in 24 days

Scammers seem to compete with each other in how ludicrous they make their claims.

Many offer magical ways to stop hair loss and regrow your hair.

This latest scammer goes the whole way and claims his scientifically proven method regrows your entire head of hair in 24 days or less.

Hair actually grows at a rate of about 0.3 mm per day so the idea of people taking his magical mineral supplement (“wake-up and see the difference every day”)  and watching their hair growing daily is very far-fetched.

Just in case anyone is worried – he also guarantees no side effects.

Probably true – you don’t get side effects when there is no such supplement in the first place.

If anyone actually had a way to regrow hair in dead follicles it would be world-wide news, but it hasn’t happened and is unlikely to ever do so.

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Coffee Shop Demo For The Danger in Facebook Likes

A very clever way to demonstrate the danger of Facebook Likes was devised by CIFAS (Fraud Prevention Service) and BT.

They used a normal looking coffee shop with a sign in the window saying ’Like Us on Facebook for a Free Coffee and Croissant”.

People saw the sign and did ‘Like’ the coffee shop on their smart phones.. What they didn’t know was that a team of researchers watched their actions and trawled through Facebook and public websites to find them and any personal details they could find about the customer within a maximum of three minutes.

In the coffee shop, their free drink was made and the waitress listening in to the researchers on an earpiece then wrote that personal information on the drink.

The video is at http://home.bt.com/lifestyle/money/money-tips/coffee-shop-customers-shocked-by-like-stunt-in-cifas-data-to-go-video-11364071638280 3/9

The customers reactions are quite funny and range from suspicion to bafflement. Hidden cameras filmed their reactions and the film ends with the line ‘Don’t make it easy for fraudsters. Set your privacy settings’.

This is a great way to show how much of our personal information is online for anyone to find.

In 2015, 23,959 people aged 30 and under were victims of identity fraud. This is up from 15,766 in 2014, and is more than double the 11,000 victims in this age bracket in 2010.

People of all ages can be at risk of identity fraud of course.

Simon Dukes, Cifas Chief Executive, said: “Fraudsters are opportunists. As banks and lenders have become more adept at detecting false identities, fraudsters have focused on stealing and using genuine people’s details instead.

Facebook, Twitter, LinkedIn and other online platforms are much more than just social media sites – they are now a hunting ground for identity thieves.

“We are urging people to check their privacy settings today and think twice about what they share. Social media is fantastic and the way we live our lives online gives us huge opportunities. Taking a few simple steps will help us to enjoy the benefits while reducing the risks. To a fraudster, the information we put online is a goldmine.”

Set the privacy settings on your social media profiles so only you  and people you trust can view them and be careful what you post as fraudsters can often access it.

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Predicted Scams in 2022

Action Fraud, Cifas, and UK Finance collectively received 822,276 fraud reports in 2019-20. Of which, 698,934 (85%) were online based scams. The National Crime Agency also believe that only about 20% of scams are reported suggesting there are probably several million cases of cybercrime every year in the UK.

It’s no surprise that the number and total value of scams is expected to increase in 2022.

Scams predicted to be the most common in 2022 are:

1: Cryptocurrency Scams

These scams are very big business and target mostly younger people.

They usually start with adverts on social media offering guaranteed profits and often use photos of celebrities with claims that the celebrity has made a fortune from cybercurrency investment and wants you to do the same.

These can be called ‘get rich quick’ schemes and are always fake.

2: Coronavirus Vaccine scams

Scammers have been taking advantage of the pandemic in every way they can since it began.

Since the start of the initial vaccine roll-out in December 2020, scammers have been trying to con people into paying for vaccines by sending out fake NHS text messages, emails and also cold calling.

The NHS contact people by letter and text messages to let them know when it’s their turn for their vaccine or booster, however they will never ask you for your personal information, log-in details and passwords, or bank details.

3: NHS COVID Pass Scams

The UK requires Covid passes for some events and some venues. This is freely available from the NHS but scammers have been exploiting this by sending text messages to people saying their Covid pass is ready but they need to pay for it.

These text messages appear to be from the NHS and read something along the lines of ‘you are now eligible to apply for your COVID Pass, proving you have been vaccinated’. A link will be included which will take you to a malicious website, designed to look like the NHS website, where you will be asked for your personal details and for payment to obtain your pass.

4: Romance Scams

During the Lockdowns, many people have been more lonely and online dating has become much more popular.

Romance scams typically involve malicious minded criminals who develop relationships with people over a long period of time so they can build their trust. Once they’ve built up enough trust, they’ll start to make up reasons why they need money and plead for your help.

If you’re suspicious of someone’s behaviour on a dating website, or if they’ve asked you for money or to make an investment, then it’s important that you report them on the site or app. This will protect not only you, but also others from being scammed.

5: Payment Fraud

Payment diversion fraud is where scammers intercept payments or create /amend invoices in order to divert money to bank accounts under their control.

Action Fraud say the average loss to payment diversion fraud is around £30,000 per business or individual.

This fraud usually involves the scammers hacking email accounts so they can pretend to be a supplier for example asking for payments to go to a different bank.

Be very cautious if you receive an email from a supplier, or solicitor, requesting you to change the bank details you have on record for them. If you receive an email like this, phone them directly and check that this is genuine. Don’t email them back or use any contact details provided in the email, go to a known trusted contact or use the contact details on their website.

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How Scammers Use Marketing

The radio station has been receiving emails about a cure for Tinnitus for months.

Lots and lots of these emails and interestingly they are not just copies from the same email address but show Marketing skills.

So, one day there were four such messages – all clearly from the same scammer.

But named as being from Krystal, Amanda Alexander, Jan Morris and Cliff Robertson.

Scammers don’t bother doing things one at a time so she will have software that generates random names, probably pairing up randomly from a list of first names and surnames.

Next day another four emails and this time from Emilia, Stanley Mayes, Gilbert and Nancy Clarke.

Third day from Sean Lewis, Orville Beck, Donald Hughes , Sylvia and Brooke.

And so on each day.

The email addresses these are actually from follows a pattern as a syllable then a hyphen then a syllable then .date as the suffix. E.g. curst-fay.date,  alice-sib.date. This changes each day to make it harder for people to block the sender.

How about the actual contents of the messages?

These are well written i.e. no grammatical or spelling mistakes and neatly laid out on the page using colour, bold, underline and different fonts to present an attractive easily read message.

There are two basic messages

  1. MAKE THE RINGING IN YOUR EARS STOP

“Doctors usually said it was impossible, however once her ears were silenced and the ringing was gone they were stunned.

All she did was drink this and it went away fast.”

  1. For decades doctors believed tinnitus was an ear problem.

“They were wrong.

Studies performed at leading universities around the world revealed that tinnitus is actually a brain problem that destroys the auditory cortex.”

For all the effort this scammer puts into his messages, it’s a pity she cannot find a better way to earn a living than sending out dumb messages about tinnitus.

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