Tag: gdpr

Why You Need Double Opt-In Marketing

With single opt-in, you let people sign up to your newsletter, subscription or whatever by simply clicking once on a link or filling in a contact form etc.

But double opt-in takes this a stage further and you have to get the person to either return an email confirming their registration or  click on another link in an email to confirm.

Hence it is a two-step process to register.  This extra step will mean you lose some people, who would have otherwise registered with just the single opt-in, but there are advantages to double opt-in and it becomes law in May 2018 with the European Directive General Data Protection Regulation (GDPR).

From May 2018, consent for processing personal data and any Marketing communications must be freely given and unambiguous i.e.no pre-ticked boxes, generic descriptions or over complicated terms and conditions.

GDPR also states that companies must keep a record of how and when the customer gave such consent. The double opt-in method is considered the easiest way to comply.

If you’re offering incentive to get people to sign up to your subscription or newsletter etc. then there are likely to be many people who sign up but with fake email addresses and spambots that try to sign up.  This means that many of the email addresses on your list will be bogus and hence you will be wasting your time sending out emails to them.

Double opt-in takes care of this as only people who give correct email addresses will sign up and if the second stage of confirmation has not put them off then you have a better quality email list.

So, double-opt-in as well as becoming a legal requirement may actually help you.

Do enter your email address and click on the subscribe button on top right to keep up to date with new posts.

Fightback Ninja Signature

General Data Protection Regulation

The 1998 Data Protection Act was passed by Parliament to control the way information is handled and to give legal rights to people who have information stored about them.

Other European Union countries have passed similar laws and there is the complication that often data is held in more than one country.

The General Data Protection Regulation (GDPR)  comes into force in May 2018. It is an EU regulation and takes effect in the UK regardless of the BREXIT situation.

With so many businesses and services operating across borders, international consistency around data protection laws and rights is crucial both to businesses and organisations, and to individuals.

Who does the GDPR apply to?

The GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.

It  does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.

It applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the Data Protection Act (DPA) – i.e. the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR.

If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have significantly more legal liability if you are responsible for a breach.

However, if you are a ‘controller’, there are still obligations where a ‘processor’ is involved – it places further obligations on you to ensure your contracts with processors comply with the GDPR.

Does the GDPR apply to Personal Data?

Like the DPA, the GDPR applies to ‘personal data’. However, the GDPR’s definition is more detailed and makes it clear that information such as an online identifier – e.g. an IP address – can be personal data. The more expansive definition provides for a wide range of personal identifiers to constitute personal data, reflecting changes in technology and the way organisations collect information about people.

For most organisations, keeping HR records, customer lists, or contact details etc., the change to the definition should make little practical difference. You can assume that if you hold information that falls within the scope of the DPA, it will also fall within the scope of the GDPR.

The GDPR applies to both automated personal data and to manual filing systems where personal data are accessible according to specific criteria.


Basically, if you are subject to the DPA then you need to plan to ensure compliance with the GDPR .

More information available at http://www.eugdpr.org/