GDPR is the latest EU regulation intended to give consumers better protection for their personal information held by government, businesses and any other organisations.
And today’s the day it becomes Law.
GDPR may make a worthwhile difference for consumers as it puts pressure (and the threat of large penalties) on businesses to use clear concise language, make it clear what they want your data for and exactly how it will be used, ensure they have your consent for such messages and give you an easy route to making them delete all personal information.
You’ve probably had requests recently in the post or online from businesses wanting to stay in touch with you after today. This is because from today they have to show that you chose to allow them to contact you – not just assume it was OK as often happened in the past.
Plus many are taking the opportunity to revamp their policies over Marketing messages etc.
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