Category: Digital Pollution

Digital Pollution Table

The Digital World is increasingly polluted with lies, scams, endless Marketing and general rubbish – spam, fake products, fake services, fake news, falsified reviews, idiots pouring out meaningless drivel onto the Internet to satisfy their own egos, celebrity trivia and more and all of this drowns out the useful, helpful and honest content.

Some suggestions for positive and negative contributions in the Digital World



Meaningful reviews of products, services and companies Fake or inaccurate reviews or paid for reviews
Search Engine Optimisation

–          Honest backlinks

–          Structured Content

–          Honest, original content

–          Honest blog posts, articles etc.

Black SEO or cheat SEO

–          Paid for backlinks

–          False structuring

–          Faked content

–          Bought blog posts, articles etc.

Organic growth in friends, followers, likes etc. on social media Paid for growth in friends, followers, likes etc. on social media
Accurate advertising Misleading advertising
Truthful News Fake News
Useful comments on blogs, forums, websites etc. Spam comments on blogs, forums, websites etc.
Emails to one or a few people Emails cc’d to half the organisation
Useful newsletters Newsletters produced to a schedule with no discernible content
FACTS Opinions masquerading as Facts
Meaningful conversations Vacuous, nasty or shouting conversations


What would you add to the positive side or negative side or both? Let me know by email.

Stop Web Pollution

“Together we can make a better web” is the rallying cry of the website at

We damage the environment very seriously. We create huge amounts of pollution in the air, the seas and on land and it is endangering our future safety and prosperity.

However there is a less obvious form of pollution being created in vast amounts – information pollution: spam messages, scams, pointless emails, pointless websites, pointless social media etc.

Some thoughts to consider:-

  • Exploiting search engine imperfection is not a business model.
  • Web forms were made for humans. Don’t let robots do the talk.
  • Don’t steal other people’s identities or act as someone you’re not.
  • Don’t let your adverts tell more than your content.
  • Don’t pretend to be an expert on a field you have no clue about.
  • Don’t hurt the web. Use open standards.
  • Add value. Make the web a better place.
  • Every piece of content belongs to someone. Respect that.
  • Use links for honest personal recommendation only. Don’t trade them.
  • Don’t speak if you have nothing to say.
  • Just because you can doesn’t mean you should.
  • Share your knowledge.
  • Don’t infiltrate and spam social networking sites.
  • Don’t put music on your site unless you’re a musician and it’s your music.

Information pollution is an interesting concept – but how seriously can we take this?

Let me know what you think on this matter

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How to Unclog Your Digital Life

The Digital world can be fun, entertaining, instructive, informative and wonderful, but also sad, nasty, destructive and dangerous and every other emotion and purpose you can think of.

We all create the content and services – good and bad but most people agree now that the Digital World  can be very stressful and many things that people use the most only add to the stress of modern living. E.g. Facebook is not designed to help you but to make money for the owners and deliberately stresses users with constant reminders, notifications and updates that only serve Facebook’s need for you to constantly use the service.

Unclog your digital life by taking simple actions to regain control.

  • Your smart phone is your servant not your master. Turn it off at night and whenever you can.
  • Set all APPS to no notifications – you don’t need to know the second an email arrives or someone on Facebook likes your page.
  • Uninstall /delete any programmes, services and APPS that aren’t genuinely useful to you.
  • Cancel all newsletters and anything similar that clogs up your email.
  • Unsubscribe from everything online you’re subscribed to unless you really cannot do without it.
  • Talk to real people – don’t avoid them by using text messages instead.
  • Make time to eat properly, not on the move rushing from one place to the next and no screens to look at while eating.
  • Make time to unwind before sleep and get a decent 7-9 hours sleep every night (phone turned off)
  • If you’re an avid game player – limit the time you spend on the games and never just before bedtime.
  • Practice mindfulness (with or without an APP)

Let me know your thoughts on the Digital World and the stress it puts us under and how we could learn to better manage it.

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