The Digital World is increasingly polluted with lies, scams, endless Marketing and general rubbish – spam, fake products, fake services, fake news, falsified reviews, idiots pouring out meaningless drivel onto the Internet to satisfy their own egos, celebrity trivia and more and all of this drowns out the useful, helpful and honest content.
Some suggestions for positive and negative contributions in the Digital World
|Meaningful reviews of products, services and companies||Fake or inaccurate reviews or paid for reviews|
|Search Engine Optimisation
– Honest backlinks
– Structured Content
– Honest, original content
– Honest blog posts, articles etc.
|Black SEO or cheat SEO
– Paid for backlinks
– False structuring
– Faked content
– Bought blog posts, articles etc.
|Organic growth in friends, followers, likes etc. on social media||Paid for growth in friends, followers, likes etc. on social media|
|Accurate advertising||Misleading advertising|
|Truthful News||Fake News|
|Useful comments on blogs, forums, websites etc.||Spam comments on blogs, forums, websites etc.|
|Emails to one or a few people||Emails cc’d to half the organisation|
|Useful newsletters||Newsletters produced to a schedule with no discernible content|
|FACTS||Opinions masquerading as Facts|
|Meaningful conversations||Vacuous, nasty or shouting conversations|
What would you add to the positive side or negative side or both? Let me know by email.