There are endless companies offering to send out millions of emails to sell your products. Some are genuine businesses that take care over their mailing lists but many are just spammers who buy mailing lists from anyone and send out any rubbish they are paid to.
There is also a different approach where you don’t pay for the number of emails sent out but for the number of leads generated from the emails.
Generating leads means that someone (or a computer) has clicked on a link or returned an email in order to show further interest in whatever is being promoted.
This sounds like a better option for the business buying the service and in some cases it is.
But there are many unscrupulous people who when offered a payment for each lead generated, manage to create huge numbers of supposed leads, but they may be very poor quality leads. “Poor quality” in this case means people are being tricked into clicking or replying to something nothing to do with the item being promoted so the chance of them buying is very slim.
They are a variety of ways to do this, including:-
Offering entry to a competition with big prizes
Fake retail vouchers e.g. 100 pounds Marks and Spencer voucher for answering 3 questions
Massive supposed discounts
Clickbait i.e. the link is labelled with something to catch the eye that may be completely irrelevant to the actual link e.g. Revealed: Meghan Markel’s Secret Past
The easiest approach for the unscrupulous is to simply invent supposed leads or buy spam mailing lists and claim they have responded.
Protect your business – do not buy leads unless you are absolutely sure it is the best approach and the business you are buying from is ethical and can get the results you want the way you want.
Do leave a comment on this post – click on the post title then scroll down to leave your comment.
Up to one in every 16 online room bookings is a fake, according to official figures.
The Federal Trade Commission says travellers have arrived at hotels only to learn there’s no record of their reservation, the hotel is fully booked, or they have to pay more for the only upgraded room available.
How does this happen?
You type in the name of a hotel and then click on the first result on Google. However this first result may be a scam website that looks like the real hotel site and once you enter your details – the money will disappear and you may believe you have a room booked, but in fact haven’t and you only find that out when you arrive at the hotel.
In other cases, the bogus sites actually pose as online travel agents, again using genuine logos and photos.
And in at least one reported case, a fake site had a “contact now” button that connected victims with a fully-staffed, bogus call centre.
Just because a webpage looks like the official site of your favourite hotel chain doesn’t necessarily mean it is. Before you reserve a room for your next out-of-town meeting or family vacation, make sure you know who’s at the other end of that BOOK NOW button.
Book directly through a hotel chain using the toll-free number or web address on your rewards card or in print ads.
Carry a printed copy (or an easily accessible smartphone copy) of any email confirmation you receive after making your booking.
How to Book Safely
Check that the website address matches what you expect (you wont get a legitimate booking for Hilton hotels at fredsplumbing333.com for example)
Book directly if possible
Before setting out on your journey, call the hotel (using a number you know to be genuine) to confirm they’re expecting you.
Over the past few weeks, Brooklands Radio station has received hundreds of emails trying to sell fakewatches. These are harmless as they are so obvious.
But it is odd that specific scams and spams appear and become very common very quickly then disappear for a period only to reappear in a different guise later on. This is a very common one currently.
Marketing people tell you to vary your sales pitch and try different versions to see what works and these scammers seem to have read those Marketing books.
We received similar emails selling fake watches but with a variety of titles – some nothing to do with watches – just something to make the recipient open the email message.
Titles such as
Impress your co-workers with a fine new watch
Or Rolex doesn’t want you to see our prices
Or Economy uncertain – copy watches are the way to go
Or Diamonds at a steal
Or Green dial submariner at a steal
Or No-one will believe its fake
Or Cheapest luxury items
Or Start off with a new hobby
Or Its dream time for those who cannot afford
Selling fake watches is of course illegal even if you tell people the watches are copies or fakes it’s but presumably big business based on the number of emails being sent out about the watches. Remember that such sales may fund more serious illegal activities.
The email title is “Make it impossible for them to say no – get that degree”.
It goes on about losing out on jobs because you don’t have the right paperwork.
Then comes the pitch
“Get any degree in 5 weeks with our program. Best diplomas in every field of knowledge are now available for your order”.
And they do mean any – Bachelors, Masters or Doctorate degrees in any subject.
Then it says “Anyone with professional experience can get these degrees and there are no exams, no study required and no classes to attend”
Is such a degree going to be worth anything – No! Of course not.
It is sad that people feel they can cheat the system like this –that is the people offering these worthless degrees and no doubt some people will take up the offer with maybe good intentions or maybe just laziness.
Interestingly, there is no website to view – you have to phone their answer phone and leave details and apparently they will get back to you.
This is all a con. Worthwhile degrees take a lot of time and hard work to attain. Something so easily attained has no value.
Gerry says I received a spam email the other day – from myself!
Somehow, my email address has been spoofed, and used to send out emails that appear to be from me.
It’s quite scary to receive spam from yourself. I scanned my PC for viruses, but it came up clean. It’s an email address I have had since the dawn of email, so I imagine somewhere along the line, it’s been picked up by some unscrupulous junk emailers. It does make the point, however, that you need to be careful even when an email appears to come from someone you know.
This email was just a one liner, saying click here, and the link appeared to be an advert, although I didn’t look too closely. Is someone you know likely to send you a website link out of the blue, with no explanation? Think twice before clicking.
Why would someone send me emails using my own email address. Because most people have spam filters on their email to weed out the rubbish but if the email is from yourself then it will bypass those filters.
If you receive an email from yourself – then just delete it.