Tag: opt out

Roger Annies and the Royal Mail Opt Out

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Roger Annies was a good neighbourhood postman in South Wales.

The Royal Mail have an opt out service for people who don’t want unaddressed mail from their postman.

(for how to register – go to https://fightback.ninja/test/royal-mail-opt-out-of-junk-mail-deliveries/).

Royal Mail don’t advertise this service as they make a great deal of money from delivering Marketing mail..

Roger Annies was asked by his customers how to stop the junk mail and he created his own leaflet and distributed it to his customers.  Mr Annies was disciplined after Royal Mail bosses discovered he had delivered his own leaflet to houses on his south Wales round highlighting the little-known opt-out clause which can stop unwanted mailshots.

He was suspended on full pay but the subsequent publicity led tens of thousands of people to join the direct mail rebellion. After a national outcry over this, he was reinstated, but was told he would not get his old round back and was relegated to a sorting office job.

The Direct Marketing Association said 200,000 extra people had signed up to the Mailing Preference Service, which removes people’s details from companies’ mailing lists, in the month after Mr Annies delivered his leaflet.

Royal Mail said it did not have specific figures but its switchboard had been jammed with callers wanting to find out how to stop so-called “door to door” items.

Mr Annies drafted his leaflet after being inundated with complaints about junk mail. The note read: “You may have noticed your postman now has to deliver anonymous advertising material called door to door items. This means a lot more unwanted post in your letterbox. “You might be interested in reducing your unwanted mail and reduce paper usage in order to help save the environment. If you complete the slip below and send it to the Royal Mail delivery office you will no longer receive door to door advertising items.”

Bad Royal Mail.

 [source: www.guardian.com]

Royal Mail Opt Out of Junk Mail Deliveries

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Royal Mail deliver letters and parcels to your door every day, but they also drop lots of leaflets and other unaddressed mail through your letterbox.

They have an opt-out service you can sign up to stop them leaving you this stuff, but you don’t see this service advertised ever.  They make too much money from leafleting for them to advertise how to stop it.

Royal Mail say their Door-to-Door Opt-Out is a free service that will stop unsolicited, unaddressed mail delivered by the postman. Signing up to the scheme is the single most effective measure you can take to reduce junk mail.

Now Royal Mail has never done much to promote its opt-out scheme for leaflets and as a result few people know it even exists. Yet, the opt-out scheme will prevent leaflets in with your post, these are mostly from  household name companies such as Virgin Media, BT, Sky, Talk Talk, Farmfoods, Pizza places, Morrisons and sometimes local companies.

There are two types of junk mail

  1. direct mail addressed to an individual
  2. door to door mail marked for “the occupier”

It’s the second type that this opt out can remove but the first type will always get through. The Royal Mail say that ‘The Occupier’ type mail is only 25% of the total junk mail.

How to Register

On the Royal Mail website, search on “opt out” and you’ll find how to download the PDF form you must fill in and return to Royal Mail.  After two years, Royal Mail will kindly take you off the opt out list without reminding you. So you need to regularly re-register.

The Direct Marketing Association says more than a third of recipients respond “positively” to direct mail, so perhaps some of it is useful.