You can buy millions of email addresses for a few hundred dollars and you would likely find that most of them are rubbish or out of date and useless.
But there are reputable Marketing agencies that strive to use email Marketing in a more considered and professional manner.
We received an email from a professional online Marketing company in Manchester offering to use their contacts database and create an email campaign for us.
It says an average campaign of 10,000 emails costs £415 including design of the emails, follow-up emails and website data.
This is not something we would ever use but you can see why so many companies do go down this route and try email marketing.
The key point really is use a professional business to do the work for you and pay a sensible price.
Don’t go cheap rate – you’ll only get rubbish.