Which? Campaign Success in 2021

Which? Magazine is a British institution, fighting for consumer rights since 1957.

In 2021, their campaigns led to significant improvements for consumers and these are the ones they are most proud of:

Online Scam Adverts

Due to the pandemic, many people have become more reliant on digital platforms and there was a 30% increase in online scams in 2021.

In collaboration with the finance industry, law enforcement and other consumer groups, Which? led a coalition calling for the government to tackle fraud in its upcoming Online Safety Bill, so that the online platforms we use every day help to prevent scams appearing on their websites .

Which? and MoneySavingExpert made a powerful case in parliament which culminated in securing a major milestone, with a key committee recommending that the government should include paid for scam adverts in scope of the new legislation.

Bank Transfer Fraud

The government has committed to bringing in much-needed legislation to prevent the number of bank transfer frauds.

This will help to ensure reimbursement for scam losses are made mandatory and that getting your money back won’t be a lottery depending on who you bank with.

Access to Cash

Accessing and spending your cash became much harder in 2021. For some it was an easy shift to using a range of digital payments, but for many cash has been critical to buying essentials

More than 200 businesses, including major retailers, signed up to the Which? Cash Friendly Pledge to give people the confidence that they could spend their cash in store.

The industry-led Cash Action Group has committed to ensuring that communities’ needs for access to cash will be met by alternative provision before closing any branches in town in future.

Travel Problems

The travel industry has suffered greatly in the pandemic due to ever changing restrictions and rules for travellers.

Which? were delighted that by combing over 80 providers’ terms and conditions, they’ve been able to help more than 50,000 people find the best and most flexible holiday providers through the Holiday Checker tool . Which? have secured the return of around £8 million in refunds to affected travellers through CMA enforcement action.

For further details on Which? Campaigns go to https://campaigns.which.co.uk/

If you have any experiences with these scams do let me know, by email.

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