Getting good online reviews can be critical for product and service sellers and there are various ways to get these that are legal and acceptable.

But there are also the unacceptable and sometimes illegal methods.

A recent spam email describes a “top quality” service and prices start at $49 for a set of reviews.

Not just any old reviews, but reviews that are guaranteed to be –

• 5 stars
• Posted from local IP addresses
• With 100% discretion
• Posted from verified accounts
• Sporadically posted to avoid auto detection

Can she provide this service?

That’s unknown but certainly there are people who can do and find their clients amongst the unscrupulous, desperate for good reviews that they haven’t earned.

When reading reviews online, do take the time to consider whether what you’re reading is from someone who has used the actual product or service or could they be talking about anything at all.

“Excellent service”. “Loved the quality of the product”. “Best value ever”. “Most delicious meal I’ve ever eaten”.

These are meaningless general comments as they don’t show the reviewer has actually used the product or service.

Do not ever pay for reviews and consider many reviews before making any decision to buy.

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