The official website for renewing your TV licence, registering a change of address etc. Is www.tvlicensing.co.uk
You have to pay for a licence of course but address changes etc. are free.
Operators such as www.licenceplus.co.uk make money from offering free services at a premium price, such as TV licence address change and often users don’t realise they’ve been conned into paying for something that is actually free.
This is legal but it catches people out as they trust the first result on Google search and may unintentionally choose a service without realising they are being charged for it.
To try to combat this, the official site www.tvlicensing.co.uk pays for Google adverts, so they appear twice on the search results.
If you were warned in advance by the website that there will be an extra charge to pay then most people would stop and go to the official website, but often for people in a rush they expect Google to show up the official site and just start entering their details.
You will still get your licence renewed or address changed etc. by using one of these premium operators but it will cost you more for no good reason.
If you have any been caught out by these premium charge operators – do let me know, by email.