Would anyone choose to pay £3.60 to be connected to a phone number that is well-known and free of charge?

The answer to that is that they wouldn’t do it deliberately.

However, imagine for example, your car breaks down and you’re stopped in a difficult place and in a hurry somewhere and it’s dark. A quick check on Google on your phone gives you a number for the RAC breakdown service and you call it.

Only afterwards do you realise that you called a call connect service rather than calling the RAC directly.

They advertise on Google and elsewhere to catch out people who are in a hurry or just inattentive to what’s actually on screen.

Your call will have cost about £10 more than it needed to.

Call connect services offer simply to put your call through to whoever you wanted – in this case the RAC breakdown line but they charge a lot for doing so. The RAC has free numbers but in the rush you missed that and the penalty for lack of attention is a bill you didn’t need.

Some of the call connection companies that place these adverts on Google etc. are up front about the fact you can dial directly and save money but some hide this fact.

Always call direct to save money and beware of ads on Google etc. designed to catch you out.

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