We received an email titled ‘Your Business Elite 2016 Selection’ and the email claimed that one of the presenters had been chosen as one of the Business Elite for 2016.

First problem is that the name they used wasn’t a presenter or anyone else at the station and there was no mention of a job title or responsibilities or anything that would lead me to believe the email was anything but spam, but it is in fact genuine.

They claim rigorous assessment and checking of the market to find the best people but that really didn’t add up.

The email says we can announce this result but to appear in their magazine next issue we need to invest in one of their packages.

Elite Package for £1,400

Or Innovative Package for £800

Or Cutting Edge package for £300

And logos and trophies are available for an extra fee apparently.

This doesn’t seem to be a scam – there is a magazine Wealth and Finance International and they give out a lot of awards in the Finance industry.

The Elite package for £1,400 gives you

• A double page spread
• Inclusion of your article on their Homepage
• A front cover headline
• 1 trophy highlighting you as Business Elite Winner 2016
• A Business Elite 2016 logo for use in your Marketing.

So, it appears that anyone with money to spend can get a lot of coverage in the magazine and website. That seems to be a novel form of Marketing.

But it doesn’t make me want to read a magazine where people are in it based on how much they pay rather than anything  worthwhile they have done.

Do enter your email address and click on the subscribe button on top right to keep up to date with new posts