Norm Thompson Outfitters and Wacoal America claimed their shapewear would help consumers shed cellulite and pounds.

Supposedly it is impregnated with caffeine.

Drinking caffeine does increase your metabolism a little but spilling it on yourself or wearing clothes soaked in the stuff isn’t going to do you any good.

Norm Thompson Outfitters said their undergarments were “infused with micro-encapsulated caffeine, retinol and other ingredients” that would slim and reshape the wearer’s body and reduce cellulite and would mobilize fats and moisturize skin.

They were fined $230,000 by the FTC.

Wacoal made false and unsubstantiated claims that wearing iPants would: substantially reduce cellulite; cause a substantial reduction in the wearer’s thigh measurements; and destroy fat cells, resulting in substantial slimming,

Wacoal, was fined $1.3 million.

Ludicrous