At the radio station, we get an endless stream of emails offering search engine optimisation (SEO), website design, Digital Marketing services etc.
Some are well written (usually from established businesses); some are average (likely from recent start-up businesses) but most are complete drivel (usually from individuals trying to get into this world of SEO etc.)
Today’s first poor attempt by an individual trying to appear as if from an established business is from Shauna Campbell using a Gmail address. Anyone using a private email address to send out marketing messages is just an individual, not a company.
First half of the email tells me how bad our website is by listing lots of very general problems that may apply to many websites.
My experts were analyzing your website and found that your website is not handling recent updates from search engines.
- For most of the competitive keywords or phrases you rank beyond 100.
- Your website is not ready for upcoming responsive design update.
- So many technical errors present on your website making it difficult to index.
- Lack of theme based quality back links.
Then comes the sales pitch whereby she and the hugely experienced team can solve our problems and put our website number 1 on Google.
We follow technically advanced and tested approach to adhere latest algorithmic updates. We will prepare an advanced digital marketing campaign to generate maximum traffic and enhance your ranking.
Sounds Interesting! Please reply us back and our PR executives will get in touch, with a detailed analysis report without any obligation.
Shauna Campbell, Marketing Consultant
This is a typical message from an individual – sadly there are 100 such people offering SEO services for every one business that wants them.
If you have any experiences with scammers, spammers or time-waster do let me know, by email.
