The Coffee Shop Facebook Like

A very clever way to demonstrate the danger of Facebook Likes was devised by CIFAS (Fraud Prevention Service) and BT.

They used a normal looking coffee shop with a sign in the window saying ’Like Us on Facebook for a Free Coffee and Croissant”.

People saw the sign and did ‘Like’ the coffee shop on their smart phones.. What they didn’t know was that a team of researchers watched their actions and trawled through Facebook and public websites to find them and any personal details they could find about the customer within a maximum of three minutes.

In the coffee shop, their free drink was made and the waitress listening in to the researchers on an earpiece then wrote that personal information on the drink.

The video is at http://home.bt.com/lifestyle/money/money-tips/coffee-shop-customers-shocked-by-like-stunt-in-cifas-data-to-go-video-11364071638280 3/9

The customers reactions are quite funny and range from suspicion to bafflement. Hidden cameras filmed their reactions and the film ends with the line ‘Don’t make it easy for fraudsters. Set your privacy settings’.

This is a great way to show how much of our personal information is online for anyone to find.

In 2015, 23,959 people aged 30 and under were victims of identity fraud. This is up from 15,766 in 2014, and is more than double the 11,000 victims in this age bracket in 2010.

People of all ages can be at risk of identity fraud of course.

Simon Dukes, Cifas Chief Executive, said: “Fraudsters are opportunists. As banks and lenders have become more adept at detecting false identities, fraudsters have focused on stealing and using genuine people’s details instead.

Facebook, Twitter, LinkedIn and other online platforms are much more than just social media sites – they are now a hunting ground for identity thieves.

“We are urging people to check their privacy settings today and think twice about what they share. Social media is fantastic and the way we live our lives online gives us huge opportunities. Taking a few simple steps will help us to enjoy the benefits while reducing the risks. To a fraudster, the information we put online is a goldmine.”

Set the privacy settings on your social media profiles so only you  and people you trust can view them and be careful what you post as fraudsters can often access it.

Do Share this post on social media – click on the post title then scroll down to the social media share buttons.

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