How would you like a magic powder that you simply sprinkle on your food and it increases the smell and taste so much that you eat much less food?

It’s an interesting idea – would super tasty food make you eat less of it?

I’d think that’s a no. You’d eat more because it was so tasty. We all want to eat food we enjoy, so this ‘product’ which doesn’t actually exist would likely backfire and make you fatter than ever.

The claim is “Yep – no dieting or exercise needed” – just the magic powder which of course has a high price.

With U.S. sales of more than $364 million between 2008 and 2012, Sensa Products LLC claimed sprinkling Sensa on meals would make “users feel full faster, so they eat less and lose weight without dieting, and without changing their exercise regimen.” It promised the loss of 30 pounds.

Sensa Products, parent company Sensa Inc., Sensa Inc.’s former CEO Adam Goldenberg and Dr. Alan Hirsch were ordered to pay $26.5 million as part of a $46.5 million judgment.

Sensa powder, which came in 12 flavors, was sold at chains including Costco and GNC, touted in a promotional book by Hirsch, and was advertised on the Home Shopping Network, on the radio and in magazines.

A one-month supply was $59 plus shipping and handling. Hirsch gave expert endorsements that were not supported by scientific evidence while some consumers were paid $1,000 or $5,000 and given trips to Los Angeles for endorsing Sensa.

That is terrible.

Sensa Powder is off the market but beware copycats using the same Marketing for another impossible product.