Amazon is the biggest eCommerce operation the world has ever seen with sales of $178 billion in 2017.
One of Amazon’s biggest sales promoters is the use of customer reviews.
If you’re going to buy something on Amazon but want to know what other people think of the product or service then you check the customer reviews and almost always they are genuine.
Amazon spend a lot of time and money ferreting out fake reviews and stopping any businesses that use or promote fake reviews and they say that more than 99% of reviews on its sites are authentic.
That doesn’t stop criminals and idiots trying to find ways around the rules of course.
Recently, organisations have been using Facebook to advertise free Amazon products in return for reviews.
The customer buys the item and is promised a full refund once they have posted a stellar review on Amazon.
It is against Facebook rules for their users to promote fake reviews, but as we all know, Facebook have trouble actually policing content on their platform.
One such Facebook group is “Amazon free product deals between reviewer and seller [UK only]” which is a closed group and describes its purpose as:-
We help Amazon UK sellers to boost up rankings via getting reviews through our gradually building reliable members.
To become a member, you need to commit to review the product with 5* within 5 days of “order”. If this is not done, you would be banned and would miss out from brilliant discounts offered!
That’s clear – you need to give top rating reviews or you are banned from the group.
That’s not how people expect customer reviews to work.
Stop cheating – as we all lose out from that.
If you do check Amazon reviews – make sure to read several and don’t be taken in by the first one your read.
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