Stupidest Scam of the Week Caffeine Pants

Norm Thompson Outfitters and Wacoal America claimed their shapewear would help consumers shed cellulite and pounds.

Supposedly it is impregnated with caffeine.

Drinking caffeine does increase your metabolism a little but spilling it on yourself or wearing clothes soaked in the stuff isn’t going to do you any good.

Norm Thompson Outfitters said their undergarments were “infused with micro-encapsulated caffeine, retinol and other ingredients” that would slim and reshape the wearer’s body and reduce cellulite and would mobilize fats and moisturize skin.

They were fined $230,000 by the FTC.

Wacoal made false and unsubstantiated claims that wearing iPants would: substantially reduce cellulite; cause a substantial reduction in the wearer’s thigh measurements; and destroy fat cells, resulting in substantial slimming,

Wacoal, was fined $1.3 million.


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