SEO is Search Engine Optimisation which means how to make a website rank highly on search engines so more people can find it easily and hence go to that website.
There are many techniques used in SEO including use of keywords, headings, quality content, meta-data for pictures etc. and lots more.
One old fashioned approach to SEO was to get as many backlinks to your site from other sites as possible.
Google keep their exact algorithms for calculating ranking a secret but links to your website from other quality high ranked sites is going to help.
Recently emails have started to appear offering huge numbers of backlinks. One email offers to get up to 500,000 backlinks from their inventory of websites (many in your niche).
500,000 backlinks from poor sites is not a good idea.
You should always try to have quality content on your site to attract people and that includes only having backlinks from other quality sites.
Another variant on this is the idea of purchasing expired websites that still have an entry on Google. You buy the expired website and create links from there to your website. There are businesses that specialise in finding and buying such expired websites then selling them on under the guise of SEO.
These are unpleasant practices. Do not be fooled into believing there is a magic answer to endless traffic.
To get visitors – create the best content you can, get links from sites that can appreciate your work, use social media, articles etc. There are lots of worthwhile methods available rather than attempting to cheat.
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