Brooklands Radio is obviously a radio station and the new Internet domain “.radio” has come available.
So in theory we could buy the domain name BrooklandsRadio.radio or Brooklands.radio or something similar if we wanted to.
“.radio” is an example of a domain name suffix or top level domain as they are called.
Many of these such as .com or .co.uk can be bought by anyone for maybe £5 – £20 per year.
And some are incredibly valuable such as Google.com or Microsoft.com or bbc.co.uk.
Some have protected registrations which means you can only own the domain if it is relevant to your business. “.radio” is protected so only radio stations and business in the field of radio can buy such a domain name.
Why is there a need to protect domains? There are unfortunately a lot of people (claim jumpers) who buy domain names they think will be valuable then try to sell them at a profit to someone who needs that one.
If .radio was not protected then someone could buy up the domain bbc.radio for example and then sell it at an extortionate price to the BBC if they wanted it. This can prevent people getting the domain names that they should have for their business.
Some of the recent new top level domains coming to market are
And so on.
There’s a world of new domain names to choose from. But most businesses still use .com as it’s so well known.