Marketing Lessons From a Scammer

The radio station has been receiving emails about a cure for Tinnitus for months.

Lots and lots of these emails and interestingly they are not just copies from the same email address but show Marketing skills.

So, one day there were four such messages – all clearly from the same scammer.

But named as being from Krystal, Amanda Alexander, Jan Morris and Cliff Robertson.

Scammers don’t bother doing things one at a time so she will have software that generates random names, probably pairing up randomly from a list of first names and surnames.

Next day another four emails and this time from Emilia, Stanley Mayes, Gilbert and Nancy Clarke.

Third day from Sean Lewis, Orville Beck, Donald Hughes , Sylvia and Brooke.

And so on each day.

The email addresses these are actually from follows a pattern as a syllable then a hyphen then a syllable then .date as the suffix. E.g. curst-fay.date,  alice-sib.date. This changes each day to make it harder for people to block the sender.

How about the actual contents of the messages?

These are well written i.e. no grammatical or spelling mistakes and neatly laid out on the page using colour, bold, underline and different fonts to present an attractive easily read message.

There are two basic messages

  1. MAKE THE RINGING IN YOUR EARS STOP

Doctors usually said it was impossible, however once her ears were silenced and the ringing was gone they were stunned.

All she did was drink this and it went away fast.

  1. For decades doctors believed tinnitus was an ear problem.

They were wrong.

Studies performed at leading universities around the world revealed that tinnitus is actually a brain problem that destroys the auditory cortex.

For all the effort this scammer puts into his messages, it’s a pity she cannot find a better way to earn a living than sending out dumb messages about tinnitus.

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