There are numerous versions of the basic email message about a free website audit.
This is because most of these messages aren’t from professional scammers but from people desperate to get work in the fields of website design, search engine optimisation, digital advertising etc.
The problem with these emails is that they are often full of lies. People seem to think it is acceptable to lie when writing Sales/Marketing messages BUT IT ISN’T.
An example from one of the more courteous versions sent to the radio station.
“Hope you are fine. I was going through your website and I found it impressive!!! However when I search for your business keywords I see your competitors ranked on 1st page whereas I am unable to see your website anywhere on the 1st page of Google.
Then lots of stuff about why you have to be on the 1st page of Google to be noticed.
The website URL is never mentioned therefore he hasn’t looked at it.
He hasn’t searched for our business keywords as he clearly doesn’t know what they are.
He says our competitors are on 1st page Google.
What competitors are those? He clearly has no idea.
Then a list of issues with our website and these issues are all very general as he has not looked at our site and hopes by luck to find a fault that either our site does have or one that would worry us.
- Low online presence for many competitive keywords
- Unorganised social media accounts
- Not compatible with all mobile devices
Then he mentions the audit report for our website which he has already prepared and will send us free of charge.
There is software that will automatically analyse websites and prepare a list of recommendations.
Presumably he could use such software to prepare a report if we actually replied saying we wanted to see it.
The whole email is a pack of lies, sadly. The company name and email address seem to be genuine and based in India and Singapore but that’s the only true part.
If you want website design, SEO or other such services then find a local company that has good customer reviews and can provide what you want but never reply to or try working with people who send out such blatant lies.
If you want a free audit report of your website – there are numerous ones available on the Internet, but do understand the reports are generic and every website is different which the automatic reports cannot recognise.
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