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Amazon Brand Protection

Amazon is the biggest retailer on the planet and most of their sales are not actually Amazon products but sold on behalf of other businesses using the Amazon platform and Amazon is a huge target for all sorts of scams and other types of fraud.

Amazon Brand Registry Program

This is Amazon’s way to tie brand owners more closely into Amazon and give them extra functions and services to protect and build on their brand. It is particularly useful if a product maker has multiple retailers selling their products online.

Amazon Describes The Benefits As :

  • It helps a brand to have control over their product listings
  • It ensures that the information given about a product is accurate
  • It helps to increase product sales
  • It helps protect the brand
  • It enhances the brand content
  • It helps improve efficiency
  • It helps to list the products without UPCs or EANs
  • It eases the listing of products
  • It helps create different product variations
  • It eliminates bad listings
  • It comes with enhanced customer support
  • It offers enhanced image search to match any fake logo(s) or product(s) through images

Who Qualifies to Use the Brand Register?

  • Sellers who sell their products under their brand name
  • Sellers who are manufacturers
  • Sellers who are actually private label brand owners
  • Sellers who produce white label products
  • Sellers who are actually distributors and who have the authority to own a trademark’s content in Amazon

If you have any experiences with these scams do let me know, by email.

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