The Trust Alliance was formed in 2005 and today(now called OTA) has the mission to enhance online trust and empower users, while promoting innovation and the vitality of the internet. OTA is global organization supported by over 100 organizations and has offices in Washington DC.
The goals of OTA are:-
- Help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity.
- Supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship.
- Promote data sharing and collaboration through working groups, training and committees.
Sponsors include individuals, technology leaders, social networks, ecommerce, financial institutions, service providers, government agencies and industry organizations.
Why Was OTA Stated?
Faced with increasing levels of spam and deceptive email, in early 2004, a group of business, industry and marketing leaders led by Epsilon Interactive, Email Senders and Provider Coalition, The Direct Marketing Association, Microsoft, Symantec and Sendmail began meeting to pursue solutions to authenticate email and improve user confidence and in July 2005, the first Email Authentication Summit was hosted in New York City and there have been further successful summits.
So, OTA work at the strategic level to improve Internet security. They are currently working on how to make email trusted. We all know the problems of emails that appear to be from one person but are in fact faked (this is called spoofing) and the design of email makes this possible and difficult to stop. But there are technologies that can improve this situation and ensure email is from who it says it’s from.
OTA are also investigating online advertising. There are major concerns about lack of privacy and security, click bait, fake news, sponsored content, and more. Online advertising is fast evolving so OTA will have to move quickly to keep pace.
OTA are also looking to the future at the Internet of Things and how this will affect privacy and security.
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