The Disrespect Nobody Campaign

You may have seen some strange adverts on the TV and on posters in city centres. This is part of a campaign called Disrespect Nobody and is aimed at teenagers.

The Disrespect NoBody campaign helps young people to understand about healthy relationships, re-think their views of controlling behaviour, violence, abuse, abuse and what consent means within their relationships.

It aims to challenge attitudes and behaviours amongst young people that abuse in relationships is acceptable.

The campaign is targeted at 12 to 18 year old boys and girls and aims to prevent them from becoming perpetrators and victims of abusive relationships.

There are four TV adverts

  • A talking bra
  • Talking underpants
  • Talking eyes
  • A talking hand

DISRESPECT NOBODY

“There’s a person attached to every body, respect both”.

“Healthy relationships are all about respecting each other. You should feel loved, safe and free to be yourself”.

“Relationships can be confusing and it can be difficult to understand what is and isn’t normal behaviour”.

“But disrespectful and unacceptable behaviour can come in many forms. It isn’t limited to just physical behaviour; it can also go way beyond that”.

The UK Government backed and funded the “Disrespect NoBody” campaign.

The campaign has been criticised as it video doesn’t acknowledge that men can be the ones experiencing abuse in a relationship and uses key phrases like “Do you turn to violence when your GIRLFRIEND disagrees with you”

There are documents on the website for teachers and group leader to use in discussions with teenagers

https://www.disrespectnobody.co.uk/

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