Tag: lead generation

What Are Those Time-Wasters Up To Now?

Stop Wasting my Time sign

So, what rubbish emails and calls have there been to Brooklands Radio station in the last few days?

An email offering roof repairs – the roof isn’t our problem as we  rent the place.

An email from someone wanting to partner us in making die-casting machines –  not exactly our line of business. We’re a radio station.

8 very similar emails about tickets and hospitality for the Henley Regatta – but the emails are all from untappedbuyertraffic.com which means they are just lead generation rubbish. If you reply then your details are passed on to numerous people trying to sell tickets to Henley.

Yet another in the stream of emails about vehicle tracking – but it’s really just trying to find out which email addresses are valid so they can be sold to spammers.

A professional email from an IT services company about moving computer servers to the Internet Cloud – not a scam or spam really but irrelevant to us as we’re a volunteer organisation which they would know if they’d bothered to check.

These people just waste our time and clog up the Internet with rubbish.

Lead Generation Companies

lead generation

One big source of spam emails is lead generation companies.

These people are paid to create leads for a business to follow-up.

For example, suppose you have a new product – “pre paid funeral plans” was one that we received a lot of emails about recently.  You can try to find sales leads yourself or outsource to a specialist business that guarantees to find as many leads as you want. And it only charges per lead found.

Sounds a good deal.

Probably this works well sometimes, but often its more about the lead generation companies sending out vast amounts of emails or making huge numbers of cold calls. They don’t have a reputation with the public to bother about – so it doesn’t concern them if they annoy people or waste a lot of people’s time.  If they can provide leads then they make money.

This is why high pressure sales tactics are used.

If you’re in business and you’re going to use lead generation companies – do find out who they will contact and how. Also how they incentivise their staff and what rules they have to stop contacts being pressurised   into things they don’t really want.

Use lead generations companies with care !